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Finding the Words to Change the World

REFLECTIONS

   
THE AUTHOR'S REFLECTIONS
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Just when I think I've planned a lesson so scrupulously that I'd place bets on its outcome, the chemistry of my students defies my predictions. Over the course of this unit, I found this hit-or-miss tendency to be both friend and foe. In the planning stages, I was certain that my students would relish in the hands-on mode of creating ad campaigns, and that their eyes would glaze over when I mentioned the words "Declaration of War" and "logical fallacies."

While some students did in fact find their inner market analysts, directors, and actors, others weren't as enthused at the idea of creating ads. Stage fright, poor group dynamics, and tendencies toward concrete thinking made the ad-campaigning process quite uncomfortable for some students. If I were to repeat this activity, I might leave more room for the left brain, allowing students to write the script for (rather than perform) a commercial might be an option. Despite these deficits, it was invigorating to circle the room and eavesdrop on the creative ideas that my students were bouncing off each other. The campaigns were overwhelmingly insightful… on paper. The presentations were divergent– some proved to be as inventive and amusing in action as in concept. Others, muddied by performance anxiety, were rushed and slightly inaudible. Nevertheless, students certainly familiarized themselves with the concept of targeting audience. They drew from their experiences with media, and demonstrated their expertise as critical consumers.

What surprised me most was how receptive my students were to the more conceptual lessons. They made astute links between the persuasive elements of FDR's Declaration of War and their own lives. They gave fitting (and amusing) examples of real-world fallacies that took us beyond the descriptions I provided. My students proved to me that they are critical thinkers, that they do make figurative connections, and that they can create strong persuasion.

Introduction 
The Lesson 
NH Standards 
Assessment 
Student Work 
Reflections
Resources 
Step Guides 
Technology 
Research 
Background 


Provided by:

Author:Sarah Hatch (e-mail)
School:Oyster River Middle School
Organization:University of New Hampshire

Credits:

Paula Ickeringill, ORMS Language Arts Teacher

Mike Middleton, UNH Internship Supervisor

Jason Demers, ORMS Science Teacher and Technology Wiz

Eleanor Abrams, UNH Professor

Nate Grove, ORMS Social Studies Teacher

Tim Straz, Technology Guide
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